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We're never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review.

For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. The best CRM companies don't try to reinvent the wheel—they just try to make it roll a little smoother. This means keeping things like the user experience fairly conventional so that anyone—even if they've only ever operated an email inbox—can get up to speed quickly.

The CRMs featured here are all relatively easy to operate for first-time users and provide enough resources support or self-help to assist when and if issues arise. And while the versions reviewed are all free, each company offers different levels of upgrade plans to accommodate businesses with evolving needs.

These paid plans are affordable for most small and medium businesses, especially when the capabilities are expanded enough to take the place of additional standalone software such as marketing and support.

Below are the features we looked at when researching and evaluating free CRMs. While not every one of our picks checked off all five boxes, the ones that didn't offered enough compelling features or highly specific use cases to make the final cut. Contact and sales management. When creating contacts, you should have some flexibility in the type of information you can add. Features like custom fields let you collect what info is important for your business. Also, a free app should provide room for at least several hundred contacts to get you started.

Tracking deals is a must-have feature for any CRM, and those that provide a visual e. Ease of use. CRMs should make it relatively easy to perform repetitive actions e. We also looked for features that help automate actions such as performing tasks emails, calls, etc. Unique feature s. If a product included a unique or atypical feature not usually found in free plans, we highlighted that in the review.

Reporting and analytics. At the very least, you should have reporting to track total pipeline, deals by rep, and activities such as calls, emails, and meetings. Some of the apps we selected also had forecasting, leads by source, and average sales cycle duration. Integration with other apps. We valued CRMs that provide integrations with third-party apps, whether natively or with Zapier, since a CRM is just one part of your business's tech stack.

It's getting harder each year to find a free CRM that provides sales, service, and marketing functions. Understandably so. That's a lot to ask for a freemium app.

EngageBay , a relatively new kid on the block, is one of the few gratis all-in-ones left. Not only that, the company makes upgrading to paid plans very affordable.

The app comes with contacts, and each contact record shows a degree view. Visible when applicable are activities, emails, deals, tasks, notes, workflows, chats, events, and other touchpoints that allow users to see how a contact has interacted with your company over time.

Create multiple—one of the few to allow this option—customizable pipelines for different sales processes or products. Sales sequences, which let you create, schedule, and track a series of automated, personalized emails for following up with contacts and leads, is another feature usually not found in a free plan.

Sequences are also found under the marketing module, with the same setup process and functionality. The marketing suite includes lead scoring, forms, pop-ups, email templates, landing pages, newsletters, and other tools to both capture and nurture contacts. EngageBay offers a nice selection of templates for these tools, or you can create your own from scratch.

I created a newsletter pop-up for my personal website using one of the templates and launched it by adding some code to the HTML. While creating automated workflows is only available in the two highest-tiered paid accounts, you can design and send emails and videos to your segmented lists. I connected my Twitter account, and within a few seconds, my feed, mentions, and retweets popped up on the screen.

From here, you can also schedule posts for channels. For basic support management, the service suite provides ticket creation, automated assignment, and a dashboard for tracking ticket priority, first response time, and ticket count.

With the live chat feature, you can create an additional support or sales channel and then track total chats, chat duration, and first response time in the dashboard. Stretch EngageBay's functionality even more by connecting it to Zapier.

For example, you can add new EngageBay contacts to your email marketing tool or add new customers from your eCommerce site to EngageBay. With most CRMs, especially free versions, you are limited to a certain number of users and contacts.

Bitrix24 is the lone exception in our selection to offer unlimited for both HubSpot offers unlimited users and 1 million contacts. This, combined with its other features, makes it stand out from the crowd. Aside from contact and deal management, the app also has team collaboration tools such as workgroups, chat, internal activity streams, and polls. Bitrix24's many features make it feel a bit overwhelming at first, but you can hide, delete, and change the order of the various menu items.

Then, from inside each menu item e. If you ever want to see everything at a glance, click the Sitemap icon toward the bottom-left of the menu. With unlimited users, you can invite your entire team to use Bitrix24, slotting them into the app departments you create. Once your employees accept the invite, they'll be given access to their own customizable version of the app.

However, you must upgrade to the paid versions to assign permissions to each user for viewing and making changes. In a contact record, you can configure the menu to show only what's important to your company, and you can add fields or rearrange them while you're in a record just by dragging and dropping.

For each record, you get all the details and functions email, call, notes, etc. Clicking on the Profile tab toward the top of a record shows you various reports related to the contact, such as sales, calls, emails, and activities.

The entirety of these activities is calculated as a "communication load" or the number of activities per deal that's acceptable to your company. This can show you how specific customers like to communicate to better understand them for future opportunities. Within the Activity Stream , you can chat internally, assign tasks, design and distribute a company poll, and make announcements to your entire team. Clicking on Workgroups lets you create private or public spaces to collaborate on work, assign tasks, share a calendar, and develop knowledge bases.

Invite employees or external contacts to each group. You could spend weeks learning all the available features, so to make good use of your time, pick a few goals e. As your business grows, your technology needs usually change with it.

And the company best equipped to handle this growth is Zoho. Starting with their free CRM, Zoho provides affordable, incremental upgrade paths, plus access to their other suite of business apps.

There's very little an organization would need—marketing, eCommerce, finance, HR—that Zoho doesn't provide an app for. The CRM includes deal management, tasks, and room for 5, records, which they define as contacts, accounts, deals, campaigns, and several other "modules. But note that you must upgrade to a paid plan to increase the modules limit. Unfortunately, the free version now only integrates with one app: SalesIQ.

This app provides live chat functionality and website visitor tracking by installing a code snippet in your website's source code. It's a nice tool to have in the box for sales, as it lets you answer initial visitor questions and ask qualifying questions. Then, if there's enough interest, you can schedule a call from the chat. SalesIQ will score leads, track a chat visitor's activity on your site, and send notifications when the contact revisits. It's free for one user and can integrate with a handful of other Zoho products, Zoom, Gmail, and Zapier.

If you need to upgrade from Bigin to any of Zoho CRM's paid plans in the future to expand capabilities, it takes just a few clicks. See this comparison page to better understand Zoho's and Bigin's features and limitations. By connecting Zoho or Bigin to Zapier , you'll be able to add new contacts to your CRM whenever you have a new lead from an ad, a form, an order, or anywhere else, or get a notification whenever you have a new deal.

The mammoth App Marketplace has over integrations available to various levels of HubSpot plans e. Not only that, but many of these third-party apps provide free editions, which allows greater accessibility for small businesses with limited resources. And the new, included Operations Hub provides additional data sync features for a select group of apps. The CRM is forever free and includes unlimited users and room for up to one million contacts.

All of these are designed to provide a taste of their meatier Sales, Marketing, and Service Hubs, which provide advanced features at tiered pricing. Online small business CRM solutions are worthwhile considering, particularly if you are on-the-move and have a remote CRM requirement, with a widely dispersed or work-from-home workforce with access to adequate bandwidth.

The steady rise in popularity of web based CRM is also indicative of increased acceptance of having your data entrusted to some other company off-site. A solution for small to medium companies seeking a comprehensive, reliable CRM tool.

Excellent solution for small to medium companies seeking a comprehensive, reliable CRM tool. InfusionCRM is a sophisticated, all-in-one CRM solution, so you can finally avoid exchanging data across different systems and provides support for shopping cart and sales transactions, auto-responders and product information. Fast, stable, a functional list of CRM features, a disciplined…. Fast, stable, a functional list of CRM features, a disciplined, easy-to-use and customisable User Interface UI and an on-the-ball development team prolifically bringing out new features.

It produces insightful results for those with a minimal knowledge…. It produces insightful results for those with a minimal knowledge of technology and its uses. The analytic tools, and the graphs that they produce, are easy to interpret, and can also show where in the consumer buying process customers are dropping off allowing users an opportunity to make adjustments to keep this from happening. Sales staff are available to answer any questions and to help users decide which plan suits their needs the most.

Plans can be up or downgraded at any time. Less Annoying CRM presents only the much needed functionalities required by a small business living up to its name. Less Annoying CRM is a simple web based sales management software tool built from the ground up for small businesses.

Less Annoying is simple and affordable. All users get an unlimited free day trial to the CRM, and customer service is always free through the phone and email if users have questions. While having all the features one would expect of a CRM, their claim is to deliver them fast and easily.

Use AI capabilities to track customer relationships and automate sales execution with contextual prompts that drive sales strategy. Deliver guided, intelligent service and support on any channel with a unique ability to work with your existing systems.

Empower customers and agents with the tools they need to ensure quick and accurate resolution, every time. Streamline scheduling, inventory management, and on-site efficiency. Offer quick and transparent communications and tracking functionalities to keep customers connected to your field agents.

Empower your employees to anticipate resource demand and work together with collaborative tools that are easy to tailor to your business. Dynamics What is CRM? Why implement a CRM solution? Who benefits from CRM?

Small businesses looking to grow. Industry leaders wanting large-scale solutions. Why use Dynamics for CRM? Marketing: Improve your customers' journey. WhitePaper Foster leads Run multichannel campaigns featuring email marketing, web content, and events.

Personalize the buyer experience by customizing customer journeys based on user engagement. Make better decisions Gain insights into your brand reputation and market through real-time data analysis. Prioritize leads using multiple lead scoring models. Build custom dashboards to analyze the data that matters most to your business. Adapt quickly Automate processes for better service engagement experiences. Use artificial intelligence AI to guide your business decisions and drive innovation.

Rely on the Microsoft cloud platform to reduce operating costs and simplify deployment across your infrastructure. Learn more about Microsoft Dynamics Marketing. Sales: Empower sellers to drive personal engagement with customers. Grow business Improve win rate with a dynamic, event-driven sales process. Build pipeline with high-quality leads and prospects from a variety of sources.



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